Best For

  • Career counseling and career planning for individuals with special needs
  • Clients looking to enter the workforce or explore job opportunities who have developmental challenges or barriers to employment
  • Individuals at or above a 3rd grade reading level
  • Counselor-led interpretation

What is the AIA?

The Ashland Interest Assessment (AIA) is a career interest assessment for individuals with barriers to employment due to educational, physical, emotional, cognitive, or psychiatric conditions. It can be used for career and educational planning for individuals with special needs at high schools, employment centers, youth services and learning centers. The AIA consists of 144 pairs of work-related activities requiring the respondent to decide which activity he or she would most like to do.

Why Should I Use the AIA?

CONVENIENT. The AIA can be administered on SIGMA’s online platform – Reports are generated immediately. Results are presented using graphs, numbers, scale descriptions, and job information that is insightful and easy to understand.

FORCED-CHOICE FORMAT. The AIA employs a forced-choice format asking respondents to indicate a preference between two options. This format offers an improvement over Likert rating scales as it minimizes susceptibility to response bias and helps the test taker discriminate between career interests. Using forced-choice format eliminates this source of response bias.

DESIGNED WITH SPECIAL NEEDS IN MIND. AIA items are clear and concise and designed to be easily interpreted and rated by those at or above a 3rd grade reading level. Respondents rate their preferences for a series of work-related activities such as ‘Set tables in a restaurant.’ Items are printed in larger than normal type. The results are presented in a clear and easy to understand format.

RELIABLE AND VALID. The AIA is a reliable and valid career interest assessment. Norms were collected from individuals with employment barriers at agencies, schools, learning centers, mental health care facilities, and mental health associations. The AIA was normed on 725 females and 725 males.

More Details


An overview of startup costs for each administration method is provided below. A detailed pricing list can be accessed via the link at the bottom of the page.

AIA Startup Costs
US Pricing Canadian Pricing
Online Scoring

  • Includes: Technical Manual, 6 AIA test administrations, account set up, and technical support
$78 $90
Software Scoring

  • Includes: SigmaSoft Software, 10 coupons, Technical Manual, and Software Manual
$190 $211
Mail-in Scoring

  • Includes: Technical Manual and 10 AIA Extended Reports
$149 $179
Hand Scoring

  • Includes: Technical Manual, 5 AIA Question/Answer Booklets, AIA Response Sheets (5 Scoring Sheets and 5 Profile Sheets), and set of AIA Templates
$117 $133
AIA Per Test Cost
US Pricing Canadian Pricing
Online Scoring $13 $15

Click here for a complete listing of all our AIA products and pricing.

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