What is the Leadership Character Insight Assessment?

The Leadership Character Insight Assessment (LCIA) is the product of a creative and dynamic partnership between experts in leadership at the Ivey Business School and experts in assessment at SIGMA. It is designed to measure leadership character and provide leaders and potential leaders with practical insight for leadership development regarding:

  • What leader character is and why it is essential for building strong leaders and organizations
  • Key dimensions of character, their corresponding elements, and how they interact to influence leadership effectiveness
  • Character strengths
  • Information on how leaders can grow and develop on each character dimension


What Is the Leadership Character Insight Assessment Best Used For?

  • Equipping leaders and organizations with a deeper understanding of character and the language to discuss leader character in a meaningful way
  • Providing a platform to initiate learning and development around leader character
  • Identifying and addressing problems that stall careers and contaminate working relationships
  • Augmenting a competence-based leadership assessment process with a unique, powerful predictor of leadership performance


Character Matters: Introducing the LCIA Assessment

Watch Dr. Gerard Seijts, Executive Director of the Ian O. Ihnatowycz Institute for Leadership at the Richard Ivey School of Business, as he discusses:

  • Why leadership character matters
  • The importance of measuring leadership character
  • What is the LCIA
  • How you can use the LCIA to develop better leaders


Why Does Character Matter?

Character matters a great deal. We know from research, for example, that competencies are very important in predicting individual and organizational performance. I think we know that about commitment to the role of leadership, as well. What hasn’t always been discussed is the role of leader character. We haven’t had much exposure to that concept. And yet, intuitively, you know, we think it’s very important. And so, we must talk about character. We know, anecdotally, but more important, empirically, that it is related to individual performance. We know it is a strong predictor of promotability. We know it’s a predictor of derailment. And for that reason, we need to bring character into the conversation around leadership and leadership development.


Why Is It Important to Measure Character?

I can think of at least three distinct reasons why it’s important to measure character. First, assuming that character is important, we wanna know if we’re hitting the mark, how are we doing? Second, if we’re not hitting the mark, what are my developmental needs? And so, thinking and talking about character helps us to identify what’s important, what’s not important, and how can improve on a daily basis? And thirdly, thinking and talking about a character is a way for leaders to hold themselves accountable. Are they measuring up? After all, individuals, they own their leadership career.


What is the Leadership Character Insight Assessment?

The Leadership Character Insight Assessment is a behaviorally-based tool to assess one’s character. It was very important to develop this tool for three distinct reasons. First, in our experience, people found this notion of character very subjective, and oftentimes very hard to talk about. Second reason, there was no language, there was no vocabulary. We all realize it’s important that people had difficulties engaging in conversation around leader character. And thirdly, and perhaps most important, people saw the importance of leader character. But we had to find a way from talking about leader character to actually doing something about it. And it proved to be very challenging to do that without a tool, without a conversation piece. So, the Leader Character Insight Assessment provided a platform for dialogue around leader character in the workplace. See scales measured by the LCIA.


How Was the Leadership Character Insight Assessment Developed?

The development of the Leader Character Insight Assessment took a long time, but we’ve had great help. We conducted extensive interviews with leaders from the public to private and the not-for-profit sectors. We had great opportunities to collect hard data from individuals. It’s based on data information provided to us by over 2,000 people in leadership positions. And of course, we got great help from SIGMA Assessment Systems in turning the qualitative data that we obtained from those leaders into behaviorally-based statements that are the foundation of the Leader Character Insight Assessment.


How Can My Company Use the Leadership Character Insight Assessment to Develop Better Leaders?

Any organization in the public deprived and not-for-profit sector can use the Leader Character Insight Assessment to help the develop of the leaders in several ways. First, at the individual level, I think an instrument like The 360 really encourages individuals to reflect on the leadership and the leader character, which I think it’s the start of any leadership development. Based on that process, it will be relatively straightforward for individuals to learn and to set goals that are behaviorally based. And then thirdly, at an individual level, I think it’s critically important to commit an act and, of course, reported individuals receive once they have completed this particular instrument gives them plenty of food for thought. It comes with numerous resources, including books, suggestions for articles, video clips. It’s quite comprehensive.

Second, from a leader point of view, I think the Leader Character Insight Assessment provides a very clear and compelling tool for leaders to coach, to provide feedback, and to be a mentor to the next generation of leadership. In other words, it becomes a lot easier for them to engage in a conversation around leader character. And third, from an organizational point of view, the Leader Character Insight Assessment becomes part of a process for embedding leader character into organizational systems and practices.


Why Did You Partner with SIGMA?

We partnered with SIGMA Assessment Systems for three distinct reasons. First, the organization has a long-standing reputation for excellence in measurement and test development. Second, the organization has been very responsive and accommodating in designing the tool and bringing our vision of assessment to life. And third, the Ivey Business School has an ongoing partnership with SIGMA Assessment Systems. We use many of their tools in our curriculum. We very much appreciate their professionalism and the quality of their assessments.

Why Should I Use the Leadership Character Insight Assessment?

Organizations need people at all levels who are ready, willing, and able to perform at their best and inspire excellence in others. Those who do this well possess the competencies, commitment, and character to be effective leaders.

Competencies and commitment are important; however, character plays a critical role in determining leadership behavior. Character determines how leaders see and interpret things and how they will react in different situations; the criteria they use to make decisions and how those decisions are implemented. As a result, character has a significant impact on both leadership effectiveness and organizational performance.

The LCIA is:

  • Based on research from a multi-disciplinary group of researchers at the Ivey Business School capturing the latest thinking about good leadership
  • Available in self-report and 360 versions (LCIA – Self and LCIA-360)
  • LCIA-360 includes specific developmental comments provided by your raters
  • Both reports provide practical, actionable resources designed to enhance your understanding of the character dimensions and elements and assist with character development



Available for online administration and scoring. An overview of startup costs for each administration method is provided below. A detailed pricing list can be accessed via the link at the bottom of the page.

US Pricing Canadian Pricing
Online Scoring

  • Self report – Includes: 1 LCIA test administration and report
$52 $60
Online Scoring

  • 360 report – Includes: 1 LCIA-360 test administration with unlimited raters and report
$254 $297


View the complete listing of all our LCIA products and pricing. Leadership coaching sessions are also available with the LCIA-360. Contact us today to learn more.

LCIA Resources

Assessment Guide Icon - Administrators Guide

How to Use the LCIA
*Slides for administering and
debriefing the assessment

mission vision values statements

How to Use the LCIA to Create
Mission/Vision/Values Statements
*Workshop package

Assessment Guide Icon - Team Building

How to Use the LCIA
for Team Building
*Workshop package